Small Business Management and Marketing

1. The Nature of Management Definition of a manager Responsibilities of a manager Basic managerial philosophies Management skills Managerial styles 2. The Roles of Management Leadership and people management Information processing and decision making Cultural, ethical and moral concerns Managing change 3. Different Types of Business Service, retail and manufacturing Common factors found in most business settings Controllable and uncontrollable forces that may effect business – SWOT The SWOT analysis process 4. Marketing as a Business Management Approach Must be part of managerial philosophy History of marketing Role of marketing Difference between marketing and selling Definition of marketing The marketing mix – product, price, promotion and place/distribution 5. Product The product life cycle 6. Price Pricing objectives Different types of pricing Pricing strategies 7. Promotion Types of promotion are: Advertising, Sales Promotions, Public Relations, and Selling 8. Place/Distribution Distribution channels Distribution methods Distribution strategies

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